It is a popular celebration, which takes place approximately between February or March of each year in the province of Tungurahua, It is part of the list of the most popular festivals in Ecuador, where there are other festivities celebrated with a different reason. The Fruit and Flower Festival is known as one of the most beautiful festivals around the country. It is the commemoration of the loss suffered by the inhabitants of the city as a result of the earthquake of August 5, 1949. The name of the festival is due to the great local fruit and flower production that coincides with the first months of the year.